Solo was launched on 1st July 1997 by the Switch Card Scheme, then one of the world's leading domestic payment systems. Like its sister card Switch - which has now changed its name to Maestro, Solo is a fully electronic debit card and is just as convenient to use to pay for everyday goods & services.
However, Solo offers a different level of financial control and reassurance: every transaction is authorised, so cardholders can only spend what is available in their account. This financial control with Switch-style convenience has brought sophisticated personal banking to new groups of customers.
New products are essential to the improvement of customer service: Solo was designed to meet the needs of those who had not had a debit card. Now there are 5.3 million cards in circulation.
Because Solo is such a convenient way to pay and reduces reliance on cash, it has become very popular. With every transaction authorised, Solo brings flexibility and freedom to customers who have never previously had a payment card.
Full authorisation means that cardholders can only spend what they have in their accounts or within their overdraft limit, which makes Solo especially suitable for young customers, those new to banking and those holding deposit or savings accounts, which generally do not offer the flexibility to become overdrawn.
So instead of having to take a trip to an ATM or their branch to draw out cash, with Solo these customers are able to use plastic at point-of-sale.
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