Real Madrid is a Spanish football club has found a sponsor. They signed a deal with Bwin Interactive Entertainment. It was announced at the club’s Santiago Bernabeu Stadium on June,11 and Real Madrid confirmed on its website.
From the deal Real Madrid will receive €15 million a year from Bwin.
When UIGEA was introduced Bwin announced that it would slash its marketing spend by half in 2007 and they would need to change their marketing efforts .
From the announcement we shall see the Austrian operator extending a football sponsorship programme containing 7 times European champions and current holders AC Milan, German side Werder Bremen and the Portuguese premier division ‘BwinLIGA’.









