Bodog.com Is Back!
Wednesday, April 22nd, 2009KAHNAWAKE, CANADA and ST. JOHN’S, ANTIGUA – Bodog and the Morris Mohawk Gaming Group (www.morrismohawk.com) announced today the finalization of a domain licensing agreement and the resurrection of the world-renowned www.bodog.com.
The MMGG acquired many valuable domains – including www.bodog.com – when it recently settled a patent case that had been ongoing in the United States. When asked why the MMGG stepped in, Mr. Alwyn Morris, Chief Executive for the Morris Mohawk Gaming Group noted “While the MMGG was not the judgment debtor, the defendant supplier hadn’t been operational since 2007 and there was therefore simply no possibility of their satisfying the default judgment. We are the exclusive licensee of the ‘Bodog’ brand within the region and so our business was impacted by anything that cast a shadow across the brand. We wanted to remove any residual uncertainty that this case had created, and we wanted to acquire the domains – it was a straightforward business decision.”
“We are absolutely thrilled to be able to return the Bodog experience to its rightful home – the reaction of staff and key suppliers has been thunderous,” says Mr. Morris. “We will be transitioning the MMGG site to this domain over the coming weeks. Moreover, we have only just this morning inked a deal with Bodog Antigua, from whom we license the Bodog brand. Under this contract, outside of our brand license territory, the www.bodog.com domain will be redirected to the other brand licensees’ sites, as appropriate. One domain, worldwide.”
Keith McDonnell, Managing Director of Bodog Europe noted “As the ‘Bodog’ brand licensee for Europe, we are ecstatic to see the return of www.bodog.com. Working with the MMGG and the other licensees, geo-targeting will be used to ensure visitors outside of the MMGG’s territory are directed to the correct site, including ours (www.bodoglife.co.uk). This way, the marketing efforts of every licensee to promote www.bodog.com benefit us all, ultimately reinforcing and strengthening the global brand. It will absolutely be a win-win-win solution.”
Mr. Morris added “The MMGG and the other Bodog licensees are experiencing tremendous momentum right now, and we are confident that this will only add fuel to the remarkable growth and expansion of the businesses. The brand is stronger than ever and a new day is dawning – everyone feels it.”
Bodog.com is back!
About Bodog
Bodog has its head office in the Caribbean nation of Antigua. Bodog licenses the Bodog brand to a variety of brand licensees for an array of products worldwide. The Bodog group of brand licensees currently includes an online Sportsbook, Casino, Poker Room and a suite of other world-class gaming products.
About Morris Mohawk Gaming Group
Morris Mohawk Gaming Group (MMGG) is the exclusive licensee of the “Bodog” brand for online gaming services in the United States and is led by Alwyn Morris, Olympic gold medalist, Order of Canada recipient, noted Canadian sportsman, First Nations leader and former Associate Director for the Mohawk Council of Chiefs in Kahnawake. MMGG is located in the Mohawk Territory of Kahnawake – part of the seven communities that make up the Mohawk Nation – just outside Montreal, Quebec, Canada, and is licensed by the Kahnawake Gaming Commission to offer gaming services from Kahnawake to users worldwide. The Antiguan-based Bodog organization has entered into a licensing agreement with MMGG to allow this group to use various elements of the Bodog brand within North America to support MMGG’s marketing activities.
