Created in 2005 and based in the Caribbean nation of Antigua, the Bodog licensing enterprise is an intellectual property licensing and branded venture capital organization that holds the exclusive rights to license the Bodog brand across all sectors, worldwide. Today, the organization announced the launch of its new website at www.BodogBrand.com, the online portal through which prospective brand licensees may now submit licensing and investment proposals.
BodogBrand.com’s unique mandate is to extend and strengthen the Bodog brand by entering into licensing and funding relationships with entrepreneurs who wish to launch or accelerate their businesses by tapping into the energy and depth of this world-class entertainment brand.
“It’s common knowledge that the Bodog brand had its genesis in the dynamic online gaming space and it was there that it skyrocketed to prominence,” says BodogBrands.com VP of Business Development, Jean Moreau. “Irreverent, innovative, fun, edgy and sexy, the brand is ideally positioned from both a demographics and geographic reach perspective to ignite a variety of businesses in the entertainment space.”
Bodog’s original founder and brand ambassador, Calvin Ayre, who retained an interest in BodogBrand.com following retirement from online gaming, remarked “The Bodog licensing organization already licenses the brand extensively in the online gaming sector, but make no mistake – Bodog is, first and foremost, an entertainment brand. From its inception, this has always been the long-term vision.”
In 2005, BodogBrand.com acquired the exclusive rights to license and develop the Bodog brand, including all related intellectual property. “Since the announcement of Bodog Music and Bodog Fight (mixed martial arts events and TV production) back in 2005, Bodog received literally hundreds of proposals a year through various channels from prospective licensees looking to tap into the brand to accelerate their own businesses,” says Moreau. “What we want to do with the launch of www.BodogBrand.com is to give anyone, anywhere in the world, the ability to have their ideas go head-to-head with others solely on their merits, not as a result of the strength of existing contacts or their Rolodex. Our experience is that brand crosses readily into different markets, and we have had enormous interest in Asia in particular, where we foresee a bright future for Bodog.”
BodogBrand.com represents an entirely new model of venture partner – taking the vast brand equity accumulated in a globally-recognized brand from one sector, coupling it with deep branding expertise and financial depth, and unleashing it to propel new ventures to prominence in adjacent markets.
“Our mandate is to be highly selective,” says Moreau, “licensing the brand only to these partners who embody the brand values, have the potential to be leaders in their respective markets, and ultimately that can contribute to the growth and development of the global Bodog brand licensee community.”
Positioning itself as more than just an intellectual property licensing company, more than a venture capitalist, and more than a marketing and management consultancy, the objective is nothing less than the development of an entirely new business model.
“This concept is entirely unique given the brand’s digital entertainment roots, current internet strength and its ‘street’ credibility,” says Ayre.
“We intend to create an extended ecosystem of independent brand licensee entrepreneurs,” says Moreau. “These licensees control their own destinies and can retain the innovation and passion that drives their businesses, while harnessing the massive momentum of a global brand to take their success to the next level. The rising tide raises all ships, and under this model as each new brand licensee contributes to the vibrancy and prominence of the Bodog brand globally, all licensees benefit, creating a virtuous circle.”
“It has quite simply never been done before.”
Prospective licensees can find more information and submit proposals online at www.BodogBrand.com.
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