Plan Overview
Title: “Race to Win €200,000 – Horse Racing”
Promotion: Wager to Win
Prize Fund: €200,000 (spread over 3 months)
Breakdown: €200,000 overall prize fund
€50,000 in January (stage I)
€50,000 in February (stage II)
€100,000 in March (stage III)
Time period: 7 days per month
Casinos: Paddy Power Instant Casino only.
Summary
• £200,000 promotion run over 3 months
• January and February to offer £50,000
• March to offer £100,000 (with £50,000 to the overall winner)
• Top 25 each month win cash – 26-50 win tickets to horse racing event
• Top 50 each month earn bonus points to start the next month.
• Points are scored per £/€1 stake – points will be weighted depending on margin
• Horse Racing Theme
• Micro site to be created to host the information for all 3 promotions under the one umbrella
• Player scores to be posted on site for the first time
• Players encouraged to enter horse names to increase engagement.
Prize Breakdown
Cash prizes will be awarded to players who finish in positions 1 to 25.
Players who finish in positions 26 to 50 will be offered either 2 tickets for an upcoming racing event (Aintree or Cheltenham) or the cash alternative of £/€50.
Prize Prize Prize Prize Prize
1 20,000 6 1,400 11 550 16 325 21 200
2 5,000 7 1,300 12 500 17 300 22 175
3 3,500 8 1,200 13 450 18 275 23 150
4 3,000 9 1,100 14 400 19 250 24 125
5 2,500 10 1,000 15 350 20 225 25 100
How Players Win – Earning Leaderboard Points
Players will be awarded points during the promotional period. Every £/€1 stake will earn the following points:
• 15 pts on selected slots games.
• 10pts on all other slots games
• 1pt on all other games
Bonus Points – Month on Month Continuation
Players will be offered bonus points for the next race based on their final leaderboard position in the previous one. This will encourage players to return month on month and more appropriately communicate with them.
Players who play in both January and February will be given a further boost for the ’big finale’ in March.
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