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Bodog Europe Appointed as Official Betting and Gaming Partner for Fulham Football Club

Tuesday, September 22nd, 2009

Fulham Football Club and Bodog Europe today announced that they have signed a three-year sponsorship deal appointing Bodog Europe as the Barclays Premier League team’s exclusive Official Betting and Gaming Partner.

Keith McDonnell, Managing Director of Bodog Europe, commented, “We are absolutely thrilled to kick off what we are certain will become a long-standing partnership with Fulham. During our discussions, it quickly became apparent that we share an unquenchable passion for football, but also a deep commitment to the service and entertainment of our fans and customers. We think it’s a perfect fit.”

The sponsorship includes a significant branding presence at Fulham’s historic Craven Cottage stadium, LED perimeter advertising at home matches, inclusion in the club’s match day programmes and official publications, and a sponsorship presence on Fulham’s incredibly popular club site, www.fulhamfc.com. Bodog Europe will also offer in-play and other betting services to Fulham’s member database and the viewing public who sign up through www.bodog.co.uk.

Alistair Mackintosh, Chief Executive of Fulham Football Club, added, “Since our arrival in the Premier League in 2001, the Club has made significant strides on the field culminating in last season’s record finishing position of 7th. This new alliance with Bodog Europe reaffirms the Club’s ambitions off the field and I am therefore delighted to welcome Bodog Europe as Fulham FC’s Official Betting and Gaming Partner. I am excited at the prospect of developing a mutually successful relationship during this and coming seasons.”

Established in 1879, Fulham is London’s oldest first class club. Under the leadership of Chairman Mohamed Al Fayed, Fulham has just enjoyed their most successful season in their 130-year history and is looking to build on last season’s success. Bodog Europe launched its gaming and betting offerings earlier this year at www.bodog.co.uk and has been experiencing phenomenal growth.

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Bodog Launches BodogBrand.com

Friday, June 26th, 2009

Created in 2005 and based in the Caribbean nation of Antigua, the Bodog licensing enterprise is an intellectual property licensing and branded venture capital organization that holds the exclusive rights to license the Bodog brand across all sectors, worldwide. Today, the organization announced the launch of its new website at www.BodogBrand.com, the online portal through which prospective brand licensees may now submit licensing and investment proposals.

BodogBrand.com’s unique mandate is to extend and strengthen the Bodog brand by entering into licensing and funding relationships with entrepreneurs who wish to launch or accelerate their businesses by tapping into the energy and depth of this world-class entertainment brand.

“It’s common knowledge that the Bodog brand had its genesis in the dynamic online gaming space and it was there that it skyrocketed to prominence,” says BodogBrands.com VP of Business Development, Jean Moreau. “Irreverent, innovative, fun, edgy and sexy, the brand is ideally positioned from both a demographics and geographic reach perspective to ignite a variety of businesses in the entertainment space.”

Bodog’s original founder and brand ambassador, Calvin Ayre, who retained an interest in BodogBrand.com following retirement from online gaming, remarked “The Bodog licensing organization already licenses the brand extensively in the online gaming sector, but make no mistake – Bodog is, first and foremost, an entertainment brand. From its inception, this has always been the long-term vision.”

In 2005, BodogBrand.com acquired the exclusive rights to license and develop the Bodog brand, including all related intellectual property. “Since the announcement of Bodog Music and Bodog Fight (mixed martial arts events and TV production) back in 2005, Bodog received literally hundreds of proposals a year through various channels from prospective licensees looking to tap into the brand to accelerate their own businesses,” says Moreau. “What we want to do with the launch of www.BodogBrand.com is to give anyone, anywhere in the world, the ability to have their ideas go head-to-head with others solely on their merits, not as a result of the strength of existing contacts or their Rolodex. Our experience is that brand crosses readily into different markets, and we have had enormous interest in Asia in particular, where we foresee a bright future for Bodog.”

BodogBrand.com represents an entirely new model of venture partner – taking the vast brand equity accumulated in a globally-recognized brand from one sector, coupling it with deep branding expertise and financial depth, and unleashing it to propel new ventures to prominence in adjacent markets.

“Our mandate is to be highly selective,” says Moreau, “licensing the brand only to these partners who embody the brand values, have the potential to be leaders in their respective markets, and ultimately that can contribute to the growth and development of the global Bodog brand licensee community.”

Positioning itself as more than just an intellectual property licensing company, more than a venture capitalist, and more than a marketing and management consultancy, the objective is nothing less than the development of an entirely new business model.

“This concept is entirely unique given the brand’s digital entertainment roots, current internet strength and its ‘street’ credibility,” says Ayre.

“We intend to create an extended ecosystem of independent brand licensee entrepreneurs,” says Moreau. “These licensees control their own destinies and can retain the innovation and passion that drives their businesses, while harnessing the massive momentum of a global brand to take their success to the next level. The rising tide raises all ships, and under this model as each new brand licensee contributes to the vibrancy and prominence of the Bodog brand globally, all licensees benefit, creating a virtuous circle.”

“It has quite simply never been done before.”

Prospective licensees can find more information and submit proposals online at www.BodogBrand.com.

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Bodog.com Is Back!

Wednesday, April 22nd, 2009

KAHNAWAKE, CANADA and ST. JOHN’S, ANTIGUA – Bodog and the Morris Mohawk Gaming Group (www.morrismohawk.com) announced today the finalization of a domain licensing agreement and the resurrection of the world-renowned www.bodog.com.

The MMGG acquired many valuable domains – including www.bodog.com – when it recently settled a patent case that had been ongoing in the United States. When asked why the MMGG stepped in, Mr. Alwyn Morris, Chief Executive for the Morris Mohawk Gaming Group noted “While the MMGG was not the judgment debtor, the defendant supplier hadn’t been operational since 2007 and there was therefore simply no possibility of their satisfying the default judgment. We are the exclusive licensee of the ‘Bodog’ brand within the region and so our business was impacted by anything that cast a shadow across the brand. We wanted to remove any residual uncertainty that this case had created, and we wanted to acquire the domains – it was a straightforward business decision.”

“We are absolutely thrilled to be able to return the Bodog experience to its rightful home – the reaction of staff and key suppliers has been thunderous,” says Mr. Morris. “We will be transitioning the MMGG site to this domain over the coming weeks. Moreover, we have only just this morning inked a deal with Bodog Antigua, from whom we license the Bodog brand. Under this contract, outside of our brand license territory, the www.bodog.com domain will be redirected to the other brand licensees’ sites, as appropriate. One domain, worldwide.”

Keith McDonnell, Managing Director of Bodog Europe noted “As the ‘Bodog’ brand licensee for Europe, we are ecstatic to see the return of www.bodog.com. Working with the MMGG and the other licensees, geo-targeting will be used to ensure visitors outside of the MMGG’s territory are directed to the correct site, including ours (www.bodoglife.co.uk). This way, the marketing efforts of every licensee to promote www.bodog.com benefit us all, ultimately reinforcing and strengthening the global brand. It will absolutely be a win-win-win solution.”

Mr. Morris added “The MMGG and the other Bodog licensees are experiencing tremendous momentum right now, and we are confident that this will only add fuel to the remarkable growth and expansion of the businesses. The brand is stronger than ever and a new day is dawning – everyone feels it.”

Bodog.com is back!

About Bodog

Bodog has its head office in the Caribbean nation of Antigua. Bodog licenses the Bodog brand to a variety of brand licensees for an array of products worldwide. The Bodog group of brand licensees currently includes an online Sportsbook, Casino, Poker Room and a suite of other world-class gaming products.

About Morris Mohawk Gaming Group

Morris Mohawk Gaming Group (MMGG) is the exclusive licensee of the “Bodog” brand for online gaming services in the United States and is led by Alwyn Morris, Olympic gold medalist, Order of Canada recipient, noted Canadian sportsman, First Nations leader and former Associate Director for the Mohawk Council of Chiefs in Kahnawake. MMGG is located in the Mohawk Territory of Kahnawake – part of the seven communities that make up the Mohawk Nation – just outside Montreal, Quebec, Canada, and is licensed by the Kahnawake Gaming Commission to offer gaming services from Kahnawake to users worldwide. The Antiguan-based Bodog organization has entered into a licensing agreement with MMGG to allow this group to use various elements of the Bodog brand within North America to support MMGG’s marketing activities.

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1st Technology/Bodog Patent Dispute Resolved

Wednesday, April 22nd, 2009

LAS VEGAS, NEVADA – 1st Technology, LLC and the Morris Mohawk Gaming Group have reached a resolution of all litigation relating to 1st Technology’s judgment secured against the Costa Rican entity Data Entry and Domain Management S.A. (f.k.a. Bodog Entertainment Group S.A.).

This settlement ends the series of 1st Technology’s lawsuits addressing the alleged use of patents in the 1st Technology portfolio. The settlement also resolves 1st Technology’s judgment collection efforts.

The agreement also covers core multimedia patents for advanced gaming products. The 1st Technology patents, developed by early multimedia pioneer Dr. Scott Lewis, CEO of 1st Technology, are targeted at providing enhanced interactivity and optimized delivery of high quality multimedia information over various bandwidth networks including narrowband and broadband telephone, cable, and wireless Internet.

“While the Morris Mohawk Gaming Group was not the judgment debtor, the MMGG is the exclusive licensee of the “Bodog” brand within the region and, as such, activities that impact the brand necessarily impact our businesses. We are pleased to have worked constructively with 1st Technology and its principals to bring an end to this protracted dispute. This resolution will provide certainty and will also allow us to continue to enhance our technology base for online gaming in order to provide our users with unfettered access to the best technology,” said Mr. Alwyn Morris, Chief Executive for the Morris Mohawk Gaming Group. 1st Technology’s Dr. Scott Lewis commented on the agreement, stating, “We are pleased to have finally resolved this dispute, and applaud Mr. Morris for his proactive and constructive approach.”

About 1st Technology

1st Technology LLC is a leading technology company with a patent portfolio of advanced Internet and multimedia innovations. In addition, 1st Technology is active in software development and the commercialization of new technology. 1st Technology is headed by Internet pioneer Dr. Scott Lewis who led the development of the world’s first single integrated circuit chip with on-board video and audio compression, advanced adaptive digital signal processing technology at Oxford University, and introduced multiple broadband Internet and multimedia technologies. Among 1st Technology’s licensees are many industry leaders active in high performance multimedia applications.

About Dr. Scott Lewis

Dr. Lewis received his B.S. and M.S. at the Massachusetts Institute of Technology, his doctorate from Oxford University as a Marshall Scholar, and an M.B.A. from Harvard Business School.

About Morris Mohawk Gaming Group

Morris Mohawk Gaming Group (MMGG) is the exclusive licensee of the “Bodog” brand for online gaming services in the United States and is led by Alwyn Morris, Olympic gold medalist, Order of Canada recipient, noted Canadian sportsman, First Nations leader and former Associate Director for the Mohawk Council of Chiefs in Kahnawake. MMGG is located in the Mohawk Territory of Kahnawake – part of the seven communities that make up the Mohawk Nation – just outside Montreal, Quebec, Canada, and is licensed by the Kahnawake Gaming Commission to offer gaming services from Kahnawake to users worldwide. The Antiguan-based Bodog organization has entered into a licensing agreement with MMGG to allow this group to use various elements of the Bodog brand within North America to support MMGG’s marketing activities.

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2009 A Banner Year for Bodog

Wednesday, February 4th, 2009

The Super Bowl may be over, but the year has just begun for Bodog. With more Sports, Poker and Casino events and promotions planned than ever before, 2009 is already shaping up to be a banner year for Bodog.

Bodog Poker is ahead of the game, having already given away 11 $12,000 World Series of Poker* prize packages, with many more to come throughout the year. Also in the cards for 2009 is a third installment of the overwhelmingly successful Bodog Poker Open (BPO). With even bigger and better prizes, BPO III is tentatively scheduled for spring 2009. Alongside a slew of events and promotions, Bodog Poker will be adding a monthly player driven Q&A section to the site where players will submit Poker questions to be answered by Bodog Poker Pro Justin Bonomo. In other exciting news, Bodog Poker is now available to Mac users via a brand new flash based poker client, try it out here.

Bodog Casino will be launching an all new Baccarat leader board contest where players will accrue points for the amount of Baccarat they play and at the end of every week, before the leader board is reset for the next contest week, the top five players will be awarded a $100 casino chip. After four weeks, the player with the highest combined score for the previous four weeks will win a grand prize $1,000 casino chip. Following the Baccarat contest will be a special Bodog Mobile Casino promotion, along with an all new Roulette contest and themed Blackjack tables for Triple Crown and March Madness.

Bodog Sports has taken a quick lead out of the gates, offering futures odds on the 2009 NBA Championship game, the 2009 World Series, the 2010 BCS National Championship NCAA football game and will be posting futures odds on Super Bowl XLIV shortly. While already offering odds on most major sporting events for the next two years, Bodog Sports will be running some very exciting promotions and contests around Kentucky Derby, March Madness and a number of other major sporting events throughout 2009.

“The Super Bowl has been and gone, and as great as it was, you haven’t seen anything yet. The big game is just the start of the year at Bodog,” says Morris Mohawk Gaming Group (MMGG) CEO Alwyn Morris (MMGG is the exclusive licensee of the Bodog online gaming brand in North America). “2009 is going to be packed with exciting new events, promotions and contests across all Bodog channels, with some pretty impressive prizes and prize packages up for grabs. We’re going to make 2009 one of Bodog’s best years yet!”

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