Online Gambling News and Promotions

• Acquisition includes SPS Betting France SAS, currently trading in France as EurosportBet and EurosportPoker.

• Initial acquisition price of EUR 5.625 million (GBP 4.8 million) plus net cash adjustment of EUR 1.5 million (GBP 1.3 million) and earn-out. Unibet will also provide funds to Solfive to settle a fixed debt of EUR 2.375 million (GBP 2.0 million).

• Agreement is subject to condition precedent of approval by the French regulator, ARJEL, expected before the end of 2011.

• An immediate access to the licensed French market, with an active customer base with more than 130,000 acquired and fully certified accounts.

• Solfive Group assets acquired in the transaction include an IT platform specifically designed for re-regulating markets and a subsidiary company licensed in Alderney.

• Acquisition not expected to have a material impact on Unibet’s profitability in 2012 under current French terms and conditions.

Unibet Group plc today announces that it has signed an agreement to acquire 100 per cent of the shares of French company Solfive SAS, owner of SPS Betting France SAS. Under the trademarks EurosportBet and EurosportPoker, licensed by the company Eurosport, Solfive operates a range of gambling and betting products such as sport betting, live betting, horse racing betting, and poker through its web sites www.eurosportbet.fr and www.eurosportpoker.fr.

The initial acquisition price is specified as EUR 5.625 million (GBP 4.8 million), plus net cash adjustment of EUR 1.5 million (GBP 1.3 million). The components of the initial acquisition price are payable as cash up front at day of closing. Unibet will also provide funds to Solfive at closing to enable the company to settle a fixed debt of EUR 2.375 million (GBP 2.0 million). Depending on trading results in the first six months following execution an earn-out may be payable.

The transaction is subject to approval by the French regulator ARJEL and is expected to complete around the end of 2011.

Unibet intends to rebrand the platform from Eurosportbet.fr to Unibet.fr following a short transition and plans to build on the legacy strength of the Unibet brand and historic customer base. The transaction will increase re-regulated revenues for Unibet, but under the current terms and conditions of the French licensing system, the transaction is not expected to have a significant impact on profitability for 2012.

The Solfive Group currently employs 25 people mainly within CRM, trading, IT and marketing.

“This strategic acquisition gives Unibet immediate access to the French market with a technical platform that is already licensed offering sports betting, poker and horse racing. They will rebrand the business quickly to Unibet.fr. The combination of Unibet’s strong brand, the efforts already made to build a significant market share for EurosportBet, and the difficult decisions taken by management to control costs give the best opportunity to be successful in a very difficult market,” says Henrik, CEO Unibet.

“Even though they recognise that it will be difficult to generate profits in the short term under the current terms and conditions, they consider that over the medium term France will develop a more sustainable model that will better achieve the goals of player protection, fair competition and reasonable taxation.

With this acquisition Unibet can re-enter the French market at a limited cost to take advantage of the longer-term opportunities”, Henrik continues.

“The extremely challenging terms and conditions for the French market make it very difficult for an independent operator to develop their business. They are delighted therefore to have this opportunity to work with Unibet, who have the experience, resources and brand legacy in France to succeed in this market in the long term. They are proud of the achievements of the EurosportBet team in establishing a strong market share and believe that this transaction provides the best platform for the long term success of the business and therefore the best opportunities for the excellent team that they have built,” says Olivier Ou Ramdane, CEO Solfive Group.

Third euro millionaire to emerge from Unibet this year!

Malta, 6 July 2009 – “Sleepless nights, but in a good way…” That is how Unibet regular L summarizes his first nights being a millionaire. The 48-year old winner from the north of Sweden pocketed a whopping 1.2 million euro jackpot at Unibet last Friday on the “Mega Moolah” slotmachine.

L joins the Unibet millionaire’s club at second position, climbing over third position Nils from Norway who won 1.1 million euros in January of this year on the “Arabian Nights” slotmachine. Topping the millionaire’s club at Unibet is still Dutch player M with a massive win of 4.3 million euros only three weeks ago on the “Mega Fortune” slotmachine.

When L was playing “Mega Moolah” at Unibet it was clear he wasn’t just winning a small amount. With a big flash from the game and a payout of 1.2 million euros he instantly became a millionaire.

Big money does not mean big change according to L: “With the winnings I will definitely pamper my daughter, buy a new car and travel around Europe to experience international football matches. No big changes needed, I like my life as it is now and it will surely even become better thanks to this win!”

Petter Nylander, CEO of Unibet said: “We are pleased to again make one of our players a millionaire! “Moneytainment”, for everyone, anytime, everywhere, that is what Unibet stands for. And this is not the end – there’s a lot more to be won on www.unibet.com“.

About Unibet
Unibet was founded in 1997 and is an online gambling company listed on NASDAQ OMX Nordic Exchange in Stockholm. Unibet is one of the largest privately-owned gambling operators in the European market and provides services in 27 languages through www.unibet.com. Today, Unibet has more than 3.3 million customers in over 100 countries. Unibet is a member of the EGBA, European Gaming and Betting Association, RGA, Remote Gambling Association in the UK and is certified by G4, Global Gaming Guidance Group.
In December 2007, Unibet acquired www.mariabingo.com, the largest online bingo operator in the Nordic market and in April 2008 Scandinavia’s largest trotting community, Travnet.