Here is the sum up of the key benefits:
All ambiguity now removed:
• Single merit point earning band
• Fewer and better VIP levels
• Transparent and simple-to-understand rewards
Much better rewards:
• Cash and token rewards based on total Merit Points only
• Up to $150,000 cash reward!
• Superb VIP rewards when players are upgraded
• Luxury holidays to win and special VIP Account Manager service
Seamless:
• Players keep their old points – converted into the same value in the new system
• No need to do anything except play! They’ve made sure old points have provided players a head start in the new system
• Easier VIP levels – now Bronze, Silver, Gold and Platinum – something everybody can relate to
As you will see there are 3 stages indicated:
1. Play Your Game – explains how merit points are earned, where they can be viewed and at what rate they are paid. N.B. Merit points are earned at the same rate for all VIP levels.
2. Earn Merit Points – Explains that higher VIP’s get better rewards for their merit points (rather than earning them faster as before), also shows what benefits each VIP level (Bronze, Silver, Gold & Platinum) can earn each month and how many MP’s they needed to have earned the previous month to attain each level. The page also includes a brief description of their ‘Diamond Club’, for the very special chosen few.
3. Get Your Rewards – At present customers can convert MP’s into either tourney tokens or cash (plans are in place to offer prizes, land based buy ins, etc). As you will see this is dependent on VIP level and the more they convert the better rate they get (encouraging them to hold on to their MP’s for longer). To claim their prize they click on the ‘Claim Now’ icon, they then complete a form and submit it for processing by our VIP team. Each account can only claim one prize per month.
The bet365 VIP program is truly unique in that it rewards activity and loyalty without punishing players for taking a break in their game for some well-deserved rest. Players can choose their own reward from our REWARDS TABLE (go to VIP Scheme and then Get your rewards section). The more points they cash in, the higher value they have per point and the better reward they get. Points are valid for 12 months from accumulation date so they can play at their own pace and choose their reward when they like.
For all straight rakeback % addicts, bet365 want to precise the following:
1. Bet365 don’t give back as much as many other rooms but the do smart, targeted marketing and as such are much more efficient than many others. They do not offer rakeback or reload bonuses that act as rakeback.
2. Players come to them when they want strong promotions (example: million dollar mission from February 2009 etc) in an environment where they find great customer service and variety of offers
3. They have introduced the new VIP system just because reloads were acting as month-to-month stimulants that kept players for short time periods. This VIP program rewards loyalty and commitment which is what they’re after.
