What is happening at Virgin Games?
Virgin Games is historically a marketing company that has promoted gaming services from three different gaming operators (Wagerworks for Casino, Boss Media for Poker and St Minver for Bingo).
They have made the big jump Last November when they officially became an operating company in their own right. That’s when Virgin Poker was added to their new shiny single account/single wallet system.
This is now Virgin Casino’s turn. Now all Virgin Casino players are be able to switch seamlessly between Virgin Poker and Virgin Casino play, using the same wallet and same Virgin Games account and qualifying for common bonuses.
The circle will be completed in May, when Virgin Bingo joins the party. At this stage Virgin Bingo remains independent from the rest.
What does it mean for the players?
Becoming an operating company not only means Virgin Casino customer are now helped by their new in-house call centre, it also means Virgin Games owns and manages player databases and payment processing systems.
Improved customer experience
Customer service is at the core of the Virgin philosophy. Up to now, this part of the Virgin Casino support business has been in the capable hands of Wagerworks, but the time has now come to get the hands dirty and leverage what Virgin is best known for. Virgin Games’ plan is simple: inject Virgin’s tradition of great customer care to the world of online gaming, and make sure their visitors are welcomed, entertained and supported the way they deserve to be.
Centralized, owned and managed player database
Each of their gaming products has required individual registration. Until now it was hard for players to browse seamlessly through game offerings. This is about to change. No more Virgin Casino, Virgin Poker or Virgin Bingo players, they’re building a happy home where all of their players will become Virgin Games players, regardless of their game-play preferences. Once all their products are integrated, new players will only need to register once, after which they will have access to their full library of games. Whether they prefer slot games, multi-table poker or a quick game of bingo, they’ll only ever be a few clicks away from thrilling entertainment.
Centralized, owned and managed new single wallet
Imagine owning three different wallets for your shopping: one to buy bread, one for vegetables, and a third one for milk. Doesn’t make much sense, does it? Not to worry: as Bob the builder would put it, their single wallet will fix this! Under the new system, all deposits, awarded bonuses and winnings – regardless of the type of game played – will be safely stored in the new Virgin Games single wallet, which will allow players to use their funds wherever they want, whenever they want. Just like in real life, only without the queue at the supermarket checkout.
